title: Graphic Design Before Graphic Designers
author and designer: David Jury (cover: Niki Medlik)
publisher: Thames and Hudson, London
This book traces attempts by the jobbing printer to gain recognition for his adaptation of tradition and craftsmanship to serve the needs of a growing industrial sector. Here, some 300 years before the ‘invention’ of the 20th century graphic designer, the printer was establishing the visual language of graphic design.